ABM Master Class:

Market Segmentation
for B2B Success

Live Webinar

Wednesday, December 9
10 - 11AM PST

Learn how to segment your accounts for customized Marketing, Sales, and Advertising campaigns that drive revenue.

We are excited to share with you some new strategies, tactics, and best practices on how to harness technology to launch your segmentation strategy in the new year.

During this Master Class, you’ll learn:  

  • How to choose the right segmentation approaches for better CAC, improved pipeline velocity, higher ACV, and more deals.
  • A step-by-step process for building and maintaining segmented target account lists.
  • How to automate advertising to target accounts based on buyer intent and behaviors.
  • The most important thing to do when tackling a segmented content strategy.
  • How to measure the success of each segment at every stage of the funnel.

join us!

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Speaker

Bonnie Thomas
Sr. ABM Strategist
Demandbase