webinar

Accelerating ABM Impact:
The Case for a Blended
ABM Approach

In the past few years, Account-Based Marketing (ABM) has grown as a category and really transformed the B2B marketing landscape. But its quick ascent to B2B stardom has left quite a few marketers confused about how best to incorporate it into their organisations.

While there’s no universal, one-size-fits-all answer, there are some guidelines B2B marketers can follow as they build out their strategies.

In this webinar Demandbase and ITSMA discuss:

• The three types of ABM
• How to decide which strategies are right for your organisation
• Allocating budget and resources
• Types of tactics and technology that can help you succeed