webinar

Accelerating ABM Impact:
The Case for a Blended
ABM Approach

We will cover the three types of Account-Based Marketing, how to allocate budget and resources and the types of technology that can help you succeed.

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webinar

Accelerating ABM Impact:
The Case for a Blended
ABM Approach

In the past few years, Account-Based Marketing (ABM) has grown as a category and really transformed the B2B marketing landscape. But its quick ascent to B2B stardom has left quite a few marketers confused about how best to incorporate it into their organisations.

While there’s no universal, one-size-fits-all answer, there are some guidelines B2B marketers can follow as they build out their strategies.

In this webinar Demandbase and ITSMA discuss:

  • The three types of ABM
  • How to decide which strategies are right for your organisation
  • Allocating budget and resources
  • Types of tactics and technology that can help you succeed

Let's do this.

Curious how ABM and Demandbase would work for you?

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