"How Do I Tie Advertising Spend to Business Outcomes?” and Other Burning Questions

Join us as we sit down with three of Demandbase’s in-house ABM experts as they candidly share how we tackle three questions which are always top of mind during Account-Based Marketing Strategic Planning:

  • How do I know if we are targeting the right accounts?
  • How do I tie advertising spend to business outcomes?
  • How do I help my sales team increase efficiency?


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