5 Steps to Account-Based Website Personalization

According to research from DemandGen Report, 70% of B2B buyers think a company’s website is the most influential channel for making a decision about a vendor, yet on average more than half of website visitors spend less than 15 seconds on your site. Personalizing your website to drive deeper engagement can seem daunting, but use these 5 quick steps to fast track your personalization strategy for your most valued accounts.