As a senior marketing leader, you now have a seat at the revenue table. But this brings great responsibility to your role, particularly when traditional marketing approaches simply won’t cut it in terms of pipeline efficiency or growth.
Enter ABM, with a focus on revenue and ROI. Can you afford to ignore a B2B marketing strategy that increases annual contract value (ACV) by 171%, according to TOPO? ABM delivers better results than traditional marketing and it drives natural alignment with sales leadership around a uniform set of success metrics. Now that’s next level!
Top-performing organizations are more likely to have a dedicated ABM leader
Teams using ABM that report larger deal sizes and higher annual contract value