Let’s be honest—Marketing Operations holds the keys to the kingdom. You own the core technology stack that powers marketing performance, and the data insights to drive key decisions. ABM is your BFF because it provides a common set of account-based metrics that everyone in sales and marketing can rally around. As a Marketing Operations leader, your analysis will highlight which marketing programs are successful and how to improve pipeline efficiency. Take a look at the ABM resources we’ve gathered, but do us a favor—don’t let the power go to your head!
Marketers who believe ABM delivers a higher ROI than traditional marketing
Organizations with a strong Ideal Customer Profile (ICP) achieve higher account win rates