ABM Tips for every persona

Marketing Operations

THIS IS HOW you ABM

Let’s be honest—Marketing Operations holds the keys to the kingdom. You own the core technology stack that powers marketing performance, and the data insights to drive key decisions. ABM is your BFF because it provides a common set of account-based metrics that everyone in sales and marketing can rally around. As a Marketing Operations leader, your analysis will highlight which marketing programs are successful and how to improve pipeline efficiency. Take a look at the ABM resources we’ve gathered, but do us a favor—don’t let the power go to your head!

ABM Delivers Results

87%

Marketers who believe ABM delivers a higher ROI than traditional marketing
ITSMA

68%

Organizations with a strong Ideal Customer Profile (ICP) achieve higher account win rates
TOPO

KEY INSIGHTS FOR MARKETING OPERATIONS

Resources for Marketing Operations

ABM Tech Stack Evaluator Thumbnail
We’ve created the easy button for ABM technology evaluations. You’ll get a custom report of technology recommendations. Learn More
The Definitive Guide to B2B Marketing Operations Thumbnail
Struggling to wrap your head around ABM measurement? It helps to think about it in these 4 dimensions. Learn More
ABM Master Class: Analytics, Taking the Ambiguity Out of ABM Thumbnail
As Marketing Operations, you want to be able to eliminate the guesswork when it comes to leveraging data, right? Dive into our Masterclass webinar to find out how. Watch Now

BLOGS & ARTICLES

Struggling with marketing attribution? Get your strategy in shape with these 5 tips.
Master account-based measurement in three easy steps.
Leadership is about solving problems and building consensus. The key challenges facing CMOs today are primarily about managing internal obstacles, disagreements and tensions.

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