Field Marketing loves to engage high-value accounts, bringing the best resources to the table to help drive meaningful conversations and progress deals further down the funnel. When you think about it, ABM is tailor-made for field campaigns—helping you to execute programs in cities with the highest saturation of your key prospects and customers. Even better, Field Marketing operates as a true partner to Sales and Customer Success by accelerating deal velocity and driving net new and upsell revenue. What more could you need? Dive into our ABM resources for field marketers today.
Buyers are more likely to purchase after a “higher brand connection” like a field event
Teams using ABM are more tightly aligned with Sales