Take the guesswork out of digital marketing by advertising to accounts and buyers that are truly in-market and interested in your solution. Wouldn’t it be good to ditch vanity metrics (like sessions and click-throughs) and focus on how your digital campaigns influence the sales cycle instead?
With ABM, your digital marketing strategy can engage the right people at high-value accounts, delivering a personalized web experience that delivers a dramatic increase in conversion rates. Check out our curated ABM resources below to learn more.
60%
Buyers believe personalization is valuable and helps with purchasing decisions
30%
Increase in overall marketing spend efficiency due to personalization
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