ABM offers a clear value proposition for Demand Generation marketers—you can focus on pipeline quality by targeting only the right accounts with strong buying propensity. Running all your campaigns around a bullet-proof Target Account List cuts wasteful spend on prospects that will never buy from you. What could be easier?

At the end of the day, your role is all about creating high quality “at-bats” for your sales team. That’s why we’ve put together some killer ABM resources to transform all your demand generation activities, both tactical and strategic.