Solutions by Use Case

Close target accounts more efficiently by connecting revenue insights to action

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Connect insights to action and close opportunities faster and more efficiently.

Demandbase enables B2B sellers to find and prioritize the right leads and accounts using real-time data and AI, uncovering hidden buying signals across their territory. These insights consolidate all known market activity across your CRM, marketing automation, email inboxes, and website, plus unknown and anonymous intent behaviors, as well as real-time sales data and intelligence. By leveraging these insights and others, sales professionals can more effectively connect with the right decision-makers to address key business drivers. Demandbase alerts customer-facing teams about opportunities and turns insights into action with smart plays coordinated with marketing, sales, and sales development.

Demandbase One is the one complete B2B Go-to-Market Suite for revenue teams. It combines the leading Account-Based Experience and B2B Advertising with the best Sales Intelligence capabilities to identify, understand, and engage accounts seamlessly across all channels, supported by key data assets and data management. It connects everything that matters to deliver great experiences at every stage of the account journey for prospects and customers alike. Demandbase One helps you optimize and align dollars on every key advertising and marketing channel so you know you are investing your budget into the accounts that matter most.

Customer story

Demandbase has been an invaluable tool in my sales stack and I use it almost every day to give me those crucial insights into the pulse of my account base. Demandbase provides those key insights and dashboards in easy to use and user friendly experiences that speeds up the cycle to contact my prospects as quickly as possible while they are still hot. I love the weekly snapshot report and I know come Monday morning I'll have a new list of prospects to target for the week. I definitely recommend Demandbase for any sales organization.

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Nino Buccilla Account Executive, Pluralsight

Demandbase One is the complete B2B Go-to-Market Suite. Check out more use cases to see how Demandbase One can help you.

Identify Competitor Intent with Open Opportunities

As a Sales Rep, how can I get ahead of potential competitor risks with my open opportunities?

  • Specify key competitors and their products as intent topics and track the quantity, strength, and trending intent with your pipeline.
  • In the Engagement Platform or our SFDC application, review competitive intent behaviors to get ahead of competitive talk tracks.
  • Collaborate with marketing with coordinated competitive take down campaigns in pre-contract staged opportunities.
Learn about the Demandbase Engagement Platform

Identify Competitor Intent with Open Opportunities

Close Use Case Identify Competitor Intent 2x

Use Persona Heatmaps to assist with a Multi-Threaded Approach

As a Sales Rep, I want to understand which key personas in my open pipeline aren’t engaged with my brand.

  • Create custom heatmaps to quickly understand what persona engagement strategies to deploy.
  • Find and add missing contacts from the Sales Intelligence Cloud and create contacts in CRM automatically.
  • Take scalable action within Outreach or Salesloft to engage the entire buying committee, directly in Demandbase.
Learn about the Demandbase Engagement Platform

Use Persona Heatmaps to assist with a Multi-Threaded Approach

Close Use Case Use Persona Heatmaps 2x

Spend Less Time Researching and More Time Selling

As a Sales Rep, I need to connect with the right decision-makers and hold their attention.

  • Stay informed wherever you spend the most time: company websites, LinkedIn, or within your CRM.
  • Be alerted to business insights that give you compelling reasons to reach out, such as buyer intent signals and relevant company news.
  • Get warm introductions to your prospects with our comprehensive relationship network that leverages your personal contacts, social connections, work and alumni colleagues, and more.
Learn about the Sales Intelligence Cloud

Spend Less Time Researching and More Time Selling

Close Use Case Spend Less Time 2x

Empower Sales Teams with Engagement Insights

As a Sales Leader, I want all of our teams to be empowered with high priority and impactful information in an easy-to-access view.

  • Utilize a sales-specific dashboard within the Demandbase Engagement Platform to understand a territory and all associated behaviors.
  • Utilize the unified inbox to see all historical email activity, even those that haven’t been logged in CRM!
  • Review anonymous and known contact website activity within the Engagement Platform, Salesforce, Slack, or email.
Learn about the Demandbase Engagement Platform

Empower Sales Teams with Engagement Insights

Close Use Case Empower Sales Teams 2x

Share a Complete View of Marketing & Sales Activities

As a Sales Rep, I need to know information about my accounts to determine what activities have been performed by sales and marketing.

  • As a Sales Rep, I need to connect with the right decision-makers and hold their attention.
  • Get complete understanding of what content your target accounts and open pipeline are being exposed to.
  • Use account and key persona activity in your conversations to continue providing relevant content to accelerate deals forward.
  • Select recipients, channel of delivery (Slack/Email), and frequency of send.
  • Take It to the Next Level: Group multiple email Subscriptions into a Digest view for easy viewing.
Learn about Scout for Sales

Share a Complete View of Marketing & Sales Activities

Close Use Case Identify Competitor Intent 2x

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B2B Go-to-Market

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Demandbase One

The Most Complete B2B Go-to-Market Suite

Connect to all the data that matters, execute across all the channels your accounts are on, and deliver value at every stage of the account journey with the most complete suite of B2B go-to-market solutions.

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What else is possible with Demandbase One?

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