Account-Based Sales

The Ultimate Cheat Sheet For Today’s B2B Sellers


Always have the advantage. See opportunities before your unsuspecting competitors.

Now more than ever, sales reps need visibility into their target accounts’ behaviors long before a lead ever raises a hand. And unlocking these hidden signals is essential to modern pipeline building and revenue. If you’re clueless about who’s researching your products and competitors, blind to which accounts are visiting your website, and oblivious to which buyers are responding to marketing campaigns, you risk losing opportunities to your undeserving competitors.

Account-Based Sales aggregates all these juicy bits of information into a single account view and visualizes your engagement across channels. Picture it: historical activity within email, CRM, and marketing automation platforms (MAPs), plus undercover activities like intent behaviors and anonymous web activity, all lit up inside the tools your reps use everyday — think CRM, email, and websites like LinkedIn — for quick insights and ready action.


Insights tucked into CRM

See everything you need to know about your accounts and contacts in a single view.

  • View historical timelines of all activities, product and competitor intent, persona-based engagement heatmaps, and more.
  • Uncover everything that marketing is doing with your key buyers so you can show up informed.
  • Rank accounts and people for immediate outreach using Demandbase’s predictive scoring and engagement minutes.

Action-packed dashboards

Unwrap dashboards and reports in your CRM, right out of the box.

  • Get immediate access to relevant and actionable information.
  • Customize your view to show hot accounts by owner or territory.
  • Impress your manager with the current and future health of your pipeline.

A secure, unified account inbox

Get visibility into historical conversations within the account.

  • Save precious time by automatically logging outbound and inbound emails, and meetings as tasks in CRM.
  • Configure security settings to keep your compliance people happy.

Custom alerts and territory digests

Never miss a new engagement or key activity.

  • Know where to focus your attention with engagement highlights, Pipeline Predict models, top intent behaviors, and more.
  • Jump on automated email insights to make better decisions and close deals faster.
  • Catch real-time behaviors from target accounts and key personas within Slack.

A shiny Chrome extension

See actionable account and people insights while browsing the internet.

  • Access predictive scores, account dashboards, recent emails, engagement alerts, and more. You’re only a click away, no matter where you are.
  • Click into the extension in Salesforce, LinkedIn, Gmail, or anywhere you travel on the world wide web to see account insights as if you never left home.
  • Turn insights into action through our partners’ apps — Salesloft, Outreach, Salesforce, and more  — or within Demandbase One.

See the other clever things you get with the Engagement Platform

Predictive Analytics

Better than a voice assistant. Know your next move based on intent, AI, and machine learning.

Are you the kind who likes to see things for yourself?

We’re the kind who like to show you around.

Demandbase Interface graphic