Account-Based Analytics

You’re Targeting Accounts. So Why Track Leads?

Get the metrics that matter for ABX


Say good-bye to fragmented, lead-centric measurement

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Analyze account engagement, define account journeys, and track your target accounts’ progress across systems and journey stages. It’s all included with the ABX Cloud Engagement Platform. And it’ll make you be the smartest person in the room when asked to predict your pipeline and measure the effectiveness of your ABX initiatives.

Companies tell us all the time they struggle to measure what counts. We hate that. Let’s make it easy for you.

Account-Based Measurement Made Simple

Visualize account engagement. Report on the metrics that matter in ABX.

  • Give your marketing and sales teams the metrics that scratch their itch, with custom, role-based dashboards.
  • Tap into our Heatmaps to see which key roles are most engaged.
  • Do more of what’s working, with a quick view of the top-performing emails and web pages.

Journey Analytics

See where accounts are in the buyer journey. Confidently report on program traction.

  • Keep a pulse on journey metrics, like volume, conversion rate, and velocity. Slice it by stage or account list.
  • Use our out-of-the-box journey stages or define your own with custom qualification criteria for each stage. Your choice.
  • Drill into each metric by segment, industry, territory, and more.

Territory Analysis

Spot gaps and opportunities within your sellers’ territories.

  • Pinpoint which territories have lower engagement and need some extra TLC.
  • Juice up your marketing to unengaged accounts and people.
  • Prepare faster for territory reviews and QBRs.

Site Analytics

Stop flying blind. Know which accounts are visiting your site.

  • Tap into our Account Intelligence to see which companies are visiting your website and which pages matter to them.
  • Create new audience segments based on page traffic and add them to sales and marketing campaigns. It takes just a few clicks.
  • Track campaign and channel performance, thanks to UTM codes.

See the other clever things you get with the Engagement Platform

Predictive Analytics

Better than a voice assistant. Know your next move based on intent, AI, and machine learning.

Account-Based Sales

Everything you need to know and every move you need to make to accelerate your deals.

Are you the kind who likes to see things for yourself?

We’re the kind who like to show you around.

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