Looking for different results in 2022?
Let’s Get Better By Getting Smarter.

Join us at SMART:
Sales + Marketing, Accelerating Revenue Together
February 8, 2022

Spend the day with us on February 8. Soak up wisdom from revenue-generating pros and thought-leaders who have been there, done that.

#SMART22

Agenda

It's a new year. Resolve to build a rock-solid go-to-market strategy in 2022. Join our SMART Showcase where we will highlight thoughts on the Customer Experience while also providing SMART Solutions.

Tuesday -
February 8, 2022

All times listed are PST

9:00 AM - 10:15 AM
Keynote
Live from the streets of San Francisco
Hear from Demandbase CEO Gabe Rogol, CMO Jon Miller, CRO Allison Metcalf and CPO Brewster Stanislaw, with special guest host Katie Martell and a Customer roundtable with Gong and Freshworks.
Featuring UnMarketing founder, Scott Stratten, who will show us how SMART can be fun and author Laura Gassner presenting, Limitless: When Sales and Marketing Act as One.
10:15 AM - 10:30AM
Break
Photo Booth
10:30 AM - 11:00 AM
SMART Showcase:
The Customer Experience
Get the Year Started with SMART GTM
Learn how to get your ABM program started in the New Year with some best practices and tips from Lumen Technologies.
Becky Martin, Lead Marketing Manager, Lumen Technologies
Ruth Juni, Director, Product Marketing, Demandbase
SMART Solutions:
Tactical Engagement Experience
Data-Driven AB-Xcellence: Unlock the Power of Engagement
Engagement, behavioral, and experience-driven first-party data is what’s needed to power ABM excellence. And setting up the appropriate sensors to listen for – and be able to act on – these signals are what account-driven marketers need to put all the pieces into place.
Cheri Hulse, VP of Research & Strategy, ON24
11:00 AM - 11:30 AM
SMART Showcase:
The Customer Experience
Advertising Year in Review with BMC Software
Accelerating into 2022 with best practices, lessons learned and advertising strategies from BMC Software.
Cody Hazen, Director of Digital Marketing and Advertising, BMC Software
Russell Martin, Director, Product Marketing, Demandbase
SMART Solutions:
Tactical Engagement Experience
Secrets to Driving Revenue in 2022
Digital engagement remains a key channel in driving revenue, however, as a standalone, is not enough to achieve your metrics and outcomes. What’s the secret to driving results?
Alex Ortiz, CMO, Sendoso
11:30 AM - 12:00 PM
Break
Pipeline Power Yoga
Join this 25 minute yoga session and flow into the new pipeline generating year. We’ll set an intention and move through a few different asanas (poses) that help open the mind to new possibilities and prepare us for breakthrough opportunity.

RevRide with the Sales + Marketing Team
Take a Peloton bike class with us! We will have our Sales + Marketing Team joining the session and we want to see your name on the leaderboard. We will send you our session tag when you register for the event.
12:00 PM - 12:30 PM
SMART Showcase:
The Customer Experience
Selling Smarter in a Sea of Change
Smart planning means knowing what tech to keep close at hand for more effective selling. In this session, you’ll learn how to prevent your sales and go-to-market strategies from going stale with tips from Unisys.
Anita Carroll Paquette, Director, CSIO Sales & Marketing Applications, Unisys
Annie Buttner, Product Marketing Manager, Demandbase
SMART Solutions:
Tactical Engagement Experience
Irresistible Outbound ABM with Video
Adding effective videos to your outbound sales and ABM programs can get you in front of decision makers faster. But how exactly do you do it? What types of videos work, and can you create them at scale?
Dan Wardle, VP of Revenue, Vidyard
Tyler Lessard, Chief Video Strategist, Vidyard
12:30 PM - 1:00 PM
SMART Showcase:
The Customer Experience
Pumping Up your Pipeline with Personalization
Learn from Quorum how to incorporate personalization into your marketing and sales efforts.
Satya Gadepalli, Demand Generation Manager II, Quorum
Travis Breier, Sr. Product Marketing Manager, Demandbase
SMART Solutions:
Tactical Engagement Experience
Level Up Your Buyer Experiences and Accelerate Revenue with Conversational AI
AI is the talk of the B2B town, and it has been for some time. With an estimated $5.9 trillion annual impact on marketing and sales, the majority of marketers and sellers know AI is important to their success this year. Yet, 69% still rate their confidence level for evaluating AI-powered technology as medium to none, meaning there’s a lot of learning left to be done. Join us to discover how you can pair conversations with AI to generate pipeline — 24/7 — and help your team exceed buyer expectations.
Aurelia Solomon, Director of Product Marketing, Drift
1:00 PM - 1:30 PM
SMART Showcase:
The Customer Experience
Hey SMARTy Pants: ABM Strategies for Financial Institutions
Are you a finserv unsure of ABM? Where do I start? there's no way I'll get this through compliance? Are you a customer wanting to hear how others have progressed? Look no further than this session where we are going to get SMART! It's easy as 1,2,3 and starting small is more than fine. We're talking tactics through timelines all the way to trends.
James Meono, Director, Digital Marketing, Union Bank
Tara Quehl, Product Marketing Director, Demandbase
SMART Solutions:
Tactical Engagement Experience
The Path to Revenue Might Surprise You
In this session, let’s talk demand gen, growth, and how the best marketers not only use every channel and tool in the stack to drive pipeline and revenue, but understand the art and creativity behind great campaigns.
Robin Izsak-Tseng, VP of Revenue Marketing, G2
1:30 PM - 2:00 PM
SMART Showcase:
The Customer Experience
Clean Data In | High performance Out
Come and learn how having a clean, enriched CRM system can not only save you time but also increase your revenue. Hear from Babson College on how they expanded their business relationships to increase their revenue.
Nancy Doherty, Director, Salesforce Platform, Babson College
Mike Budd, Senior Salesforce Administrator, Babson College
Bridget Samuel, Senior Salesforce Developer, Babson College
SMART Solutions:
Tactical Engagement Experience
Beyond ABM Theory: Building Unified Account Conversations
Marketing and sales teams can plan the most innovative and exciting ABM strategy out there…but if that strategy isn’t unified, your accounts will fall through the cracks, and your efforts will deliver lackluster results. Achieving this unified conversation across an account takes focus and effort, but it is the most effective and scalable way to drive revenue. In this session we’ll discuss how to establish your north star and hit the right marks throughout your ABM strategy so that your conversations and efforts actually lead to conversions.
Uzair Dada, Founder and CEO, Ironhorse
Jay Famico, Chief Research Officer, Ironhorse
2:00 PM - 3:00 PM
Networking
Make-a-Difference Mingle
Come and mingle with us while also making a difference! We have partnered with three non-profits and will be making donations to all three. Everyone who joins this session gets a credit that they can give to their non-profit of choice.

SPEAKERS

Our expert lineup of SMART speakers will inspire you to get moving with your Sales + Marketing teams, sharing compelling content and actionable insights on how you can get better by getting SMARTer.

Keynote Speakers
Jon Miller
Jon Miller
Chief Marketing Officer, Demandbase
Gabe Rogol
Gabe Rogol
Chief Executive Officer, Demandbase
Udi Ledergor
Udi Ledergor
Chief Marketing Officer, Gong
Jose Morales
Jose Morales
Chief Revenue Officer, Freshworks
Katie Martell
Katie Martell
Keynote Host
Scott Stratten
Scott Stratten
Founder, UnMarketing
Laura Gassner
Laura Gassner
Author
Session Speakers
Ruth Juni
Ruth Juni
Director, Product Marketing, Demandbase
Becky Martin
Becky Martin
Lead Marketing Manager, Lumen Technologies
Russell Martin
Russell Martin
Director, Product Marketing, Demandbase
Cody Hazen
Cody Hazen
Director of Digital Marketing and Advertising, BMC Software
Annie Buttner
Annie Buttner
Product Marketing Manager, Demandbase
Anita Carroll Paquette
Anita Carroll Paquette
Director, CSIO Sales & Marketing Applications, Unisys
Imran Ahmed
Imran Ahmed
Product Marketing, Demandbase
Nancy Doherty
Nancy Doherty
Director, Salesforce Platform, Babson College
Mike Budd
Mike Budd
Senior Salesforce Administrator, Babson College
Bridget Samuel
Bridget Samuel
Senior Salesforce Developer, Babson College
Jake Jacobsen
Jake Jacobsen
Senior Application Developer, Babson College
Maureen Kenmeni
Maureen Kenmeni
Salesforce Administrator, Babson College
Manjula Gangavelly
Manjula Gangavelly
Quality Assurance, Babson College
Travis Breier
Travis Breier
Sr. Product Marketing Manager, Demandbase
Satya Gadepalli
Satya Gadepalli
Demand Generation Manager II, Quorum
Tara Quehl
Tara Quehl
Product Marketing Director, Demandbase
James Meono
James Meono
Director, Digital Marketing, MUFG UnionBank
Cheri Hulse
Cheri Hulse
VP of Research & Strategy, ON24
Alex Ortiz
Alex Ortiz
CMO, Sendoso
 Robin Izsak-Tseng
Robin Izsak-Tseng
VP of Revenue Marketing, G2
Aurelia Solomon
Aurelia Solomon
Director of Product Marketing, Drift
Uzair Dada
Uzair Dada
Founder and CEO, Ironhorse
Jay Famico
Jay Famico
Chief Research Officer, Ironhorse
Dan Wardle
Dan Wardle
VP of Revenue, Vidyard
Tyler Lessard
Tyler Lessard
Chief Video Strategist, Vidyard

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