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SMART Day Agenda

8:30 AM – 9:00 AM

Arrival, Networking & Breakfast

09:00 AM – 9:05 AM

Welcome to London SMART Day 2023

09:05 AM – 9:25 AM

Full-funnel ABM. How to develop a holistic ABM and demand generation model aligned with the buyer journey

09:25 AM – 9:45 AM

Growthbusters Panel: Revolutionising B2B Growth Strategies

09:45 AM – 10:15 AM

Panel: Demystifying and reducing the fear of AI within B2B

10:15 AM – 10:45 AM

Morning Break

10:45 AM – 11:15 AM

Panel: How Modern Marketers are Making their Mark

11:15 AM – 11:35 AM

Better Data, Better Marketing: How to Win with Account Intelligence

11:35 AM – 11:55 AM

Undercover sales: using intent to convert leads

11:55 AM – 12:00 PM


12:00PM – 1:00 PM

Lunch & Networking

1:00 PM

Have fun at the zoo!