SMART San Francisco, April 25, 2023

Nothing Works Anymore: Why B2B Needs a New Playbook

Jon Miller, Chief Marketing Officer, Demandbase

Are you feeling like your marketing has become less effective? Like your digital, content, and email campaigns are not creating the same amount of pipeline as they have in the past?

The marketing playbooks we’ve used for years just aren’t working. Buyers are numb to our traditional tactics.
In this session, Jon Miller, former cofounder of Marketo and CEO at Engagio, will share his new playbook, filled with account-based techniques that are working today, including conditioning the market to your solution and engaging the right accounts at the right time with the right plays. And he’ll make you groan with some bad dad jokes as well.