On-Demand Webinar Goodbye Advertising Optimization, Hello Advertising Maximization Are you still optimizing your paid media by tracking clicks and racing toward the lowest possible cost per conversion? There’s a better way. Say goodbye to advertising optimization and hello to advertising maximization! Join Gareth Noonan, Demandbase’s General Manager of Advertising and our distinguished guest, Forrester Principal Analyst John Arnold, to learn how progressive B2B advertisers are maximizing three core results — efficacy, amplitude, and value — and developing patterns of repeatable success with each result. During this webinar, you’ll learn: Why B2B marketers must rethink their digital advertising strategies now How progressive B2B advertisers are maximizing paid media investments How to apply an advertising maximization strategy with Demandbase using tips from our General Manager of Advertising Show Slides Hide Slides Explore Recommended Content for You Webinar Account-Based Reporting: Aligning Sales & Marketing on Metrics That Support Better Business Outcomes Add short description of webinar here Learn more Webinar From Hand-off to ‘Orchestrated Team’: The Partnership Between Sales & Marketing Add short description of webinar here Learn more Event 2023 SMART Showcase San Francisco | Available On-Demand Join our first SMART stop in San Francisco where we will share real success stories and technology insights... Learn more Schedule a customized demo today Book a Demo
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