On-Demand Webinar

Goodbye Advertising Optimization,
Hello Advertising Maximization

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Are you still optimizing your paid media by tracking clicks and racing toward the lowest possible cost per conversion? There’s a better way. Say goodbye to advertising optimization and hello to advertising maximization!

Join Gareth Noonan, Demandbase’s General Manager of Advertising and our distinguished guest, Forrester Principal Analyst John Arnold, to learn how progressive B2B advertisers are maximizing three core results — efficacy, amplitude, and value — and developing patterns of repeatable success with each result. During this webinar, you’ll learn:

  • Why B2B marketers must rethink their digital advertising strategies now
  • How progressive B2B advertisers are maximizing paid media investments
  • How to apply an advertising maximization strategy with Demandbase using tips from our General Manager of Advertising
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