On-Demand Webinar

Forecasting Sales Bookings and
Calculating Marketing ROI

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If you work for a B2B company, the lifeblood of your organization is sales bookings. Even though nobody is Nostradamus and can predict the future, it is vital that you are able to create, articulate and defend an accurate sales bookings forecast.

Your entire go-to-market (GTM) strategy, which your account-based experience (ABX) program is derived from, should be informing your executives how you are going to hit those bookings. You’ll need to be able to prove the return on investment of your marketing channels and showcase the monetary value of both your marketing and sales activities.

In this webinar, you’ll learn:

  • How to forecast sales bookings in Excel using different methodologies
  • How to derive your target account list from that sales forecast
  • How to measure ROI on marketing channels
  • How to measure ROI on marketing automation efficiency
  • How to attribute dollar value to your sales and marketing activities


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