B2BMX – Next Level ABM

Delivering a Successful ABM Strategy – whether getting started or an expert

Get Demandbase VP, Global Revenue Marketing presentation slides from the roundtable discussion.


ABM is not just a nice-to-have. It is an approach that B2B Revenue Teams rely on for maximizing their companies growth potential. Each team and company is unique in their own approach to ABM, and there are different levers you can pull depending on your situation and GTM motions. Tracy Kraft, VP, Revenue Marketing shares her thoughts on the various types of ABM, roadmapping your long-term ABM vision, and organizing your team for success.


The Clear & Complete Guide to Smarter GTM™ feature image


The Clear & Complete Guide to Smarter GTM™

The most comprehensive book on account-based programs — ever. 250+ pages of B2B best practices.