On-Demand Webinar Building an ABX Digital Strategy Aligned with the Buyer’s Journey (And What Luke Skywalker and R2D2 Can Teach Us about ABX) Join Jennifer Hughes, Director of Digital Marketing at Demandbase, as she discusses building an account-based strategy that focuses firmly on the buyer’s experience. She’ll approach the Buyer’s Journey from both a metaphorical perspective for inspiration and a tactical one for execution. She will share how to plan, build, and overlay that account-based strategy across all digital channels to ensure your prospects and customers are always seeing the right content at the right time. At the end of this session, you will have: A clear understanding of the importance of respecting the Buyer’s Journey – and how it can make (or break) a deal. Practical and straightforward steps to take when building your ABX digital strategy. Proven techniques to execute on that ABX strategy across all your digital channels throughout the life cycle of the deal. Show Slides Hide Slides Explore Recommended Content for You Webinar Elevating ABM: Modern Techniques for a Changing World Check out Jon Miller's keynote from the Global ABM Conference as he redefines the ABM Playbook. Learn more Webinar It’s a Wrap! 2023 B2B Marketing Highlights Joined by NetLine, PathFactory and Salesloft we’ll take a look back at 2023 marketing trends and reflect on... Learn more Webinar Data Champions League: Winning Strategies for B2B Success Explore the transformative power of data in the realm of B2B Learn more Schedule a customized demo today Book a Demo
Webinar Elevating ABM: Modern Techniques for a Changing World Check out Jon Miller's keynote from the Global ABM Conference as he redefines the ABM Playbook. Learn more
Webinar It’s a Wrap! 2023 B2B Marketing Highlights Joined by NetLine, PathFactory and Salesloft we’ll take a look back at 2023 marketing trends and reflect on... Learn more
Webinar Data Champions League: Winning Strategies for B2B Success Explore the transformative power of data in the realm of B2B Learn more