On-Demand Webinar Building an ABX Digital Strategy Aligned with the Buyer’s Journey (And What Luke Skywalker and R2D2 Can Teach Us about ABX) Join Jennifer Hughes, Director of Digital Marketing at Demandbase, as she discusses building an account-based strategy that focuses firmly on the buyer’s experience. She’ll approach the Buyer’s Journey from both a metaphorical perspective for inspiration and a tactical one for execution. She will share how to plan, build, and overlay that account-based strategy across all digital channels to ensure your prospects and customers are always seeing the right content at the right time. At the end of this session, you will have: A clear understanding of the importance of respecting the Buyer’s Journey – and how it can make (or break) a deal. Practical and straightforward steps to take when building your ABX digital strategy. Proven techniques to execute on that ABX strategy across all your digital channels throughout the life cycle of the deal. Show Slides Hide Slides Explore Recommended Content for You Webinar Account-Based Reporting: Aligning Sales & Marketing on Metrics That Support Better Business Outcomes Add short description of webinar here Learn more Webinar From Hand-off to ‘Orchestrated Team’: The Partnership Between Sales & Marketing Add short description of webinar here Learn more Event 2023 SMART Showcase San Francisco | Available On-Demand Join our first SMART stop in San Francisco where we will share real success stories and technology insights... Learn more Schedule a customized demo today Book a Demo
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