On-Demand Webinar

LinkedIn Shares The Keystone to B2B Marketing: Finding the right accounts for your ABX

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Kaitlin (Stich) Bellay, Head of Channel Marketing, LinkedIn

Every account-based marketing strategy starts with deciding which accounts to include. And, like all marketing strategies, there is no one size fits all approach. However, there is a great deal of information and guidance to help you get started and improve what you’re doing today.

In this session you’ll hear about:

  • The changing landscape of marketing data
  • Ways to approach your search for identifying accounts
  • Excellent sources for reps and marketing operations managers


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