On-Demand Webinar

Account-Based Experience: The Next Generation of ABM

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You’re always evolving in B2B, it’s time for your marketing strategy to keep up! Watch On Demand as Jon Miller, Chief Marketing and Product Officer at Demandbase, introduces Account-Based Experience, the next generation of ABM.

Account-Based Experience, or ABX, is a fundamental, customer-centric rethinking of how B2B companies go-to-market. ABX doesn’t invalidate Account-Based Marketing. It makes ABM stronger — by taking its best practices and adding the critical principles of Customer Experience (CX).

In this webinar, you’ll learn:

  • The fundamentals of an Account-Based Experience strategy
  • How you can turn your ABM strategy into an ABX strategy — and why you should
  • How to align experiences to the account journey
  • How to work with modern B2B buyers on their own terms


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