On-Demand Webinar Account-Based Experience: The Next Generation of ABM You’re always evolving in B2B, it’s time for your marketing strategy to keep up! Watch On Demand as Jon Miller, Chief Marketing and Product Officer at Demandbase, introduces Account-Based Experience, the next generation of ABM. Account-Based Experience, or ABX, is a fundamental, customer-centric rethinking of how B2B companies go-to-market. ABX doesn’t invalidate Account-Based Marketing. It makes ABM stronger — by taking its best practices and adding the critical principles of Customer Experience (CX). In this webinar, you’ll learn: The fundamentals of an Account-Based Experience strategy How you can turn your ABM strategy into an ABX strategy — and why you should How to align experiences to the account journey How to work with modern B2B buyers on their own terms Show Slides Hide Slides Explore Recommended Content for You Webinar Elevating ABM: Modern Techniques for a Changing World Check out Jon Miller's keynote from the Global ABM Conference as he redefines the ABM Playbook. Learn more Webinar It’s a Wrap! 2023 B2B Marketing Highlights Joined by NetLine, PathFactory and Salesloft we’ll take a look back at 2023 marketing trends and reflect on... Learn more Webinar Data Champions League: Winning Strategies for B2B Success Explore the transformative power of data in the realm of B2B Learn more Schedule a customized demo today Book a Demo
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