Demandbase Monthly Newsletter The Smarter GTM Content Cafe™ September 2023 A Shot of Espresso: 3 quotes from this month’s featured content “A part of embracing the slow play is realizing that not everything is going to turn into an opportunity right away and that is perfectly fine. You need to get yourself ready and in position for when they are ready to buy –– not forcing them into your sales cycle when you want to sell.” Read the blog “In my time at Marketo I found that I could generate 50% more qualified sales leads at 33% lower cost by nurturing my not-yet-ready-to-buy prospects.” Read the blog “Today’s business leaders increasingly understand that the best way to deliver on the promise of “customer-centricity” is to have the right technology in hand that provides the Account Intelligence that enables sales professionals to better serve their prospects and customers in ways that are relevant and responsive to specific buyer needs. ” Read the eBook Blogs Blog Smarter GTM Jon Miller 4 mins read Should SDRs or Marketing Own Lead Nurturing? In this blog, Jon Miller discusses how lead nurturing is most effective when marketing and SDRs work together... Blog Sales Tips Jay Tuel 4 mins read Top 3 Things SDRs Need To Know In 2023 Jay Tuel discusses the 3 must-know elements for every SDR that he's seen be effective. It’s time to... Video Video The Sales Funnel 6 mins binge The Science & Art of Prospecting (pt. 1) Is prospecting a science, or an art? Trick question. It's both! Learn what you need to know about... eBook eBook Sales Productivity I. Hate. Spam. Sales Hacks for Effective Sales Teams Podcast Play Podcast Episode Podcast Sales Management Conquering Semiconductor Sales Sunny Side Up Go Ahead, Demand More Learn more about Demandbase and ABM Day in the Life of Sales Persona Read more Sales Hacks for Effective Sales Teams Read more 15 Questions To Ask When Vetting A Sales Intelligence Vendor Read more The Sales Intelligence Cloud Playbook Read more Find past issues of the newsletter here.