Demandbase Monthly Newsletter The Smarter GTM Content Cafe™ September 2023 A Shot of Espresso: 3 powerful quotes from this month’s featured content “B2C ad tech has no concept of an account or buying group. They choose their targets based on demographic data such as age, gender, ethnicity, level of education, income, and so forth. Not only is this irrelevant in B2B, but the “facts” they gather are often wrong. ” Read the blog “Engagement isn’t just a buzzword; it’s a dynamic force that drives meaningful interactions. In FIRE, ‘engagement’ focuses on actively involving your audience in a way that resonates and inspires action.” Read the blog “Most marketers today are pretty excited about ABM, but as they’re starting to bridge the gap from theory to reality, they’re running into some new challenges. They need to know how ABM will change the way they plan for marketing—from budgeting to goal-setting and execution.” Read the eBook Blogs Blog ABM/ABX Gabe Rogol 3 mins read Is Your Ad Tech Fluent in B2B? There’s a big difference between B2B and B2C ad tech. Discover the differences and why they matter. (Hint:... Blog Smarter GTM Bob Samuels 3 mins read How AI Can Supercharge Your Account-Based Marketing Strategy In partnership with TechConnectr this blog showcases some of the insights from a recent webinar. Video Video DB on Demand 1 mins binge Gabe Rogol on B2B Ad Tech At Demandbase, we like to talk about how we have the best B2B ad tech. So we asked... eBook eBook ABM/ABX How to Find Budget to Fund Your ABM Strategy Podcast Play Podcast Episode Podcast Smarter GTM Transformational Journeys: Insights into Equisoft’s Evolution and Strategies for Success Sunny Side Up Go Ahead, Demand More Learn more about Demandbase and ABM The B2B Marketing & Sales Orchestration Playbook Read more Sell ABM to Your Boss Read more The Definitive Guide To Choosing An Account-Based Marketing Platform Read more 2022 C-Suite Go-To-Market™ Benchmark Survey Read more Find past issues of the newsletter here.