Demandbase Monthly Newsletter The Smarter GTM Content Cafe™ May 2023 A Shot of Espresso: 3 powerful quotes from this month’s featured content “No matter their marketing approach, the winners in today’s B2B are the companies who use data and insight to master today’s digital buying journey” Read the blog “By analyzing over 9k financial services domains, 35k + keywords, over the course of February and March, we could use intent to prove out my hypothesis: Intent will showcase that there was a large market event in March.” Read the blog “Technology isn’t a silver bullet, nor is it one-size-fits-all. You could have all the technology in the world, but if you don’t have a plan for each piece (or an understanding of how your entire stack fits together), you won’t be successful.” Read the eBook Blogs Blog ABM/ABX Kathy Capeluto 6 mins read Going To Market is One Thing… But Can You Stay In-Market? In this infographic, we take a look at how you can activate a Smarter gtm strategy so that... Blog ABM/ABX Tara Barkett Quehl 6 mins read The world is ending in Financial Services (well, not actually but….) In this post, Tara Quehl explores the hypothesis that intent would showcase human behavior spiking, searching and reacting... Videos Video DB on Demand 2 mins binge We’re All-In on In-Tent Targeting With the right data, you can be the targeting overlord you were always meant to be. Video DB on Demand 2 mins binge Where Are They Coming From?! We interrupt our usual broadcast because the phones are ringing off the hook! But what's got everyone so... eBook eBook ABM/ABX How to Find Budget to Fund Your ABM Strategy Podcast Play Podcast Episode Podcast ABM/ABX Supercharging Your Marketing Organization Sunny Side Up Go Ahead, Demand More Learn more about Demandbase and ABM The B2B Marketing & Sales Orchestration Playbook Read more Sell ABM to Your Boss Read more The Definitive Guide To Choosing An Account-Based Marketing Platform Read more 2022 C-Suite Go-To-Market™ Benchmark Survey Read more Find past issues of the newsletter here.