Demandbase Monthly Newsletter The Smarter GTM Content Cafe™ August 2023 A Shot of Espresso: 3 powerful quotes from this month’s featured content “If you want to know whether an ‘AI app’ is real, dig behind the marketing claims to see if there’s any differentiation. Is the technology really powered by AI? Was the AI necessary? Did it make the offering better? Or is it marketing fluff or something that will be free in Gmail or Outlook?” Read the blog “In an increasingly digital world where audience targeting is the norm and ability to measure performance from those specific users is expected, the massive gaps in traditional TV just seemed less and less acceptable. ” Read the blog “Resist the temptation of consumer advertising KPIs. Those are for short, simple, transactional sales cycles. In B2B, clicks and conversions are nothing more than vanity metrics that don’t support the ultimate objective — pipeline and revenue. ” Read the eBook Blogs Blog Inside Demandbase Gabe Rogol 3 mins read AI: Promise or Hype? Gabe on GTM: Part 2 of a 2 part series on coming sea changes. This one is about... Blog Digital Advertising Gareth Noonan 3 mins read Demandbase DSP Turns Up the Volume for Connected TV Unearth the game-changing impact of Connected TV on advertising and how Demandbase is driving this revolution in our... Video Video DB on Demand 1 mins binge Connected TV Advertising by Demandbase Deliver ads directly to your audience's TV screens, targeted using the data you know and trust. Introducing: Demandbase... eBook eBook Digital Advertising Modern B2B Advertising Measurement Podcast Play Podcast Episode Podcast Smarter GTM Decoding Regional Shifts, Localization, and Inspiring Insights in the B2B Landscape Sunny Side Up Go Ahead, Demand More Learn more about Demandbase and ABM The B2B Marketing & Sales Orchestration Playbook Read more Sell ABM to Your Boss Read more The Definitive Guide To Choosing An Account-Based Marketing Platform Read more 2022 C-Suite Go-To-Market™ Benchmark Survey Read more Find past issues of the newsletter here.