Demandbase Monthly Newsletter

The Smarter GTM
Content Cafe™

April 2023

A Shot of Espresso:

3 powerful quotes from this month’s featured content

“In B2B, sales and marketing teams both need to see engagement activity, website behavior, intent data, technographics, and more. More data equals more insights. As long as they’re all seeing the same thing.” Read the blog

“When bots and fake users infiltrate ABM tactics, they don’t simply stop after clicking on an advertisement. In many cases these bad actors make their way to the brand’s website and continue to wreak havoc on the business’s key objectives.” Read the blog

“If you sell primarily to large organizations, it doesn’t matter how many data records you haveaccess to if they are all for smaller companies. You want the vendor to have the data for thepersonas and companies YOU need.” Read the blog





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