Demandbase Monthly Newsletter The Smarter GTM Content Cafe™ April 2023 A Shot of Espresso: 3 powerful quotes from this month’s featured content “In B2B, sales and marketing teams both need to see engagement activity, website behavior, intent data, technographics, and more. More data equals more insights. As long as they’re all seeing the same thing.” Read the blog “When bots and fake users infiltrate ABM tactics, they don’t simply stop after clicking on an advertisement. In many cases these bad actors make their way to the brand’s website and continue to wreak havoc on the business’s key objectives.” Read the blog “If you sell primarily to large organizations, it doesn’t matter how many data records you haveaccess to if they are all for smaller companies. You want the vendor to have the data for thepersonas and companies YOU need.” Read the blog Blogs Blog ABM/ABX CHEQ Demandbase 4 mins read How the Fake Web Impacts ABM The fake web can stand in the way of even the most intelligent strategy. In this blog, we've... Blog ABM/ABX Gabe Rogol 4 mins read A CEO’s Take on What GTM Transformation Looks Like — Part 2 This is the second in a 2-part series about what GTM means, why it needs transforming, and (in... Video Video DB on DB 1 mins binge Sales & Marketing Alignment, But Make It Jenga You spent too long building your business to watch it collapse. Demandbase can help you fill the gaps... eBook eBook Account Intelligence 15 Questions to Ask When Vetting a Sales Intelligence Vendor Podcast Play Podcast Episode Podcast Metrics and Analytics Power of Real-Time Insights Go Ahead, Demand More Learn more about Demandbase and ABM Day in the Life of Sales Persona Read more Sales Hacks for Effective Sales Teams Read more 15 Questions To Ask When Vetting A Sales Intelligence Vendor Read more The Sales Intelligence Cloud Playbook Read more Find past issues of the newsletter here.