Demandbase Monthly Newsletter The Smarter GTM Content Cafe™ April 2023 A Shot of Espresso: 3 powerful quotes from this month’s featured content “In B2B, sales and marketing teams both need to see engagement activity, website behavior, intent data, technographics, and more. More data equals more insights. As long as they’re all seeing the same thing.” Read the blog “When bots and fake users infiltrate ABM tactics, they don’t simply stop after clicking on an advertisement. In many cases these bad actors make their way to the brand’s website and continue to wreak havoc on the business’s key objectives.” Read the blog “Digital advertising is about building meaningful relationships with your audiences. We have to“date” our prospects before we ask them to marry us. People know that providing an email in a form is like getting digitally married. Read the blog Blogs Blog ABM/ABX CHEQ Demandbase 4 mins read How the Fake Web Impacts ABM The fake web can stand in the way of even the most intelligent strategy. In this blog, we've... Blog ABM/ABX Gabe Rogol 4 mins read A CEO’s Take on What GTM Transformation Looks Like — Part 2 This is the second in a 2-part series about what GTM means, why it needs transforming, and (in... Video Video DB on DB 1 mins binge Sales & Marketing Alignment, But Make It Jenga You spent too long building your business to watch it collapse. Demandbase can help you fill the gaps... eBook eBook Digital Advertising Advertising Cloud Playbook Podcast Play Podcast Episode Podcast Digital Advertising The Journey of Transforming a Brand Sunny Side Up Go Ahead, Demand More Learn more about Demandbase and ABM The B2B Marketing & Sales Orchestration Playbook Read more Sell ABM to Your Boss Read more The Definitive Guide To Choosing An Account-Based Marketing Platform Read more 2022 C-Suite Go-To-Market™ Benchmark Survey Read more Find past issues of the newsletter here.