Demandbase Monthly Newsletter

The Smarter GTM
Content Cafe™

April 2023

A Shot of Espresso:

3 powerful quotes from this month’s featured content

“In B2B, sales and marketing teams both need to see engagement activity, website behavior, intent data, technographics, and more. More data equals more insights. As long as they’re all seeing the same thing.” Read the blog

“When bots and fake users infiltrate ABM tactics, they don’t simply stop after clicking on an advertisement. In many cases these bad actors make their way to the brand’s website and continue to wreak havoc on the business’s key objectives.” Read the blog

“Digital advertising is about building meaningful relationships with your audiences. We have to“date” our prospects before we ask them to marry us. People know that providing an email in a form is like getting digitally married. Read the blog





Demandbase image

Go Ahead, Demand More

Learn more about Demandbase and ABM 

Find past issues of the newsletter here.