Expert ABM

ABM Certification: Advanced

Friday, Feb 9
9AM-5PM

MOZ HQ
1100 2nd Avenue, #500, Seattle, WA 98101

Join us on February 9th for a full-day, interactive session that will offer practical guidance for creating a winning ABM strategy that drives business results.  Attendees will walk away with a 30-60-90 day plan for deploying Account-Based Marketing programs.

Upon receiving your certification, you will be a valuable ABM champion who is prepared for 2018 planning. Not to mention, you’ll join the ranks of over 1,200 #CertifiedABM strategists!

You will also receive a certification badge to add to your LinkedIn profile and will be granted access to a LinkedIn group exclusively for Certified ABM Strategists to pose qumestions, share ideas, and more.

2018

Friday, February 9

9:00 – 9:30 AM

Breakfast & Networking

9:30 – 10:00 AM

The 2018 State of ABM

10:00 – 10:30 AM

Selling the Value of ABM

10:30 – 11:15 AM

Team and Organizational Support

11:15 – 12:30 PM

Your Target Account List

12:30 – 1:30 PM

LUNCH

1:30 – 2:30 PM

Budgeting & the New Marketing Mix

2:30 – 3:15 PM

Progress & Success: Metrics & KPI’s

3:15 – 3:45 PM

BREAK

3:45 – 4:15 PM

Scaling your ABM Strategy

4:15 – 4:45 PM

Leveraging Technology for Scale & Efficiency

4:45 – 5:00 PM

Wrap-up & Next Steps

5:00 PM

Celebrate your ABM Certification with Happy Hour & Appetizers!
*Coffee, lunch, and snacks breaks will be provided throughout the day!

REGISTER NOW