Mastering Account-Based Advertising
Smarter Targeting. Bigger Impact. Better ROI.
B2B advertising is evolving—are you keeping up?
Traditional broad based strategies aren’t enough to engage today’s complex buying teams. To drive real impact, marketers need a smarter, data-driven approach that targets the right accounts, optimizes ad spend, and delivers personalized messaging that converts.
Join us at Mastering Account-Based Advertising, a two hour virtual event with top B2B marketers and industry experts.
Event Details:
Date: Tuesday, May 20th, 2025
Time:
- North America: 10:00 AM – 12:00 PM PT
- Europe: 1:00 PM – 3:00 PM BST
Meet the Speakers
Agenda
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10:00 AM
Rethinking B2B Marketing: A Smarter Approach to Targeting & ROI
Traditional strategies, often adapted from B2C playbooks, are inefficient for complex B2B buying cycles. To drive real impact, marketers must embrace a precision-driven approach that leverages data insights to target the right accounts, optimize ad spend, and engage key decision-makers.
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10:30 AM
From Data to Deals: Optimizing Account Selection and Personalization
Account Based Advertising starts with targeting the right accounts—and delivering messaging that truly resonates. This session will explore how marketers can build a data-driven account selection process using in-market signals, intent data, and predictive insights to prioritize high-potential accounts.
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11:00 AM
How Workday Scales Smarter with Account-Based Advertising
Want to know how a powerhouse like Workday cuts through the noise and drives real results with their advertising? In this session, they’ll break down how they use Demandbase to zero in on the right accounts, serve up ads that actually get noticed, and prove impact where it counts—pipeline and revenue.
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11:30 AM
[Panel] Unlocking Engagement: The B2B Advertising Playbook
B2B advertisers face a critical challenge: cutting through the noise to engage the right buyers at the right time. Get ready for a dynamic 30-minute panel discussion. We’ll dive deep into the challenges and opportunities of modern B2B advertising, with insights from industry leaders at Demandbase, TechTarget, and IronHorse.
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1:00 PM
Rethinking B2B Marketing: A Smarter Approach to Targeting & ROI
Traditional strategies, often adapted from B2C playbooks, are inefficient for complex B2B buying cycles. To drive real impact, marketers must embrace a precision-driven approach that leverages data insights to target the right accounts, optimize ad spend, and engage key decision-makers.
-
1:30 PM
From Data to Deals: Optimizing Account Selection and Personalization
Account Based Advertising starts with targeting the right accounts—and delivering messaging that truly resonates. This session will explore how marketers can build a data-driven account selection process using in-market signals, intent data, and predictive insights to prioritize high-potential accounts.
-
2:00 PM
Customer Spotlight: Workday
Real results from account-based advertising strategies.
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2:30 PM
[Panel] Unlocking Engagement: The B2B Advertising Playbook
B2B advertisers face a critical challenge: cutting through the noise to engage the right buyers at the right time. Get ready for a dynamic 30-minute panel discussion. We’ll dive deep into the challenges and opportunities of modern B2B advertising, with insights from industry leaders at Demandbase, Informa TechTarget, and IronHorse.
Sponsors
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