Join Us at GO London Summit 2025
Secure your spot at Andaz London or online to unlock innovation and transform your B2B success!
Accelerate Go-to-Market Success
Embrace the future of B2B marketing at Demandbase GO!
Andaz London or Virtual | Wednesday, 30th April
Join us to gain cutting-edge insights and game-changing connections
Inspiring Keynotes
Insights from industry leaders to drive growth.
Master Classes
Hands-on learning, ABX certification, and executive insights.
Networking
Connect with peers, partners, and industry experts.
B2B Innovations
Unseen research, trends, tools, and strategies.
Spots are limited for this exclusive experience.
This one-day immersive event is your gateway to unlocking next-level strategies, building must-have skills, and forging impactful relationships.
Act now to confirm your place!
Agenda
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8:30 AM:
Registration Opens
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9:30 AM:
Keynote Sessions:
- Transforming Account-Based GTM with AI
- The Role of Artificial Intelligence in ABM Success
- The B2B Growth Playbook: Data, Intent & Engagement Strategies That Win
- Mastering Account-Based Success with Sales and Marketing Leaders
- Why B2B Marketing Needs a New Approach to Targeting and ROI
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12:30 PM:
Networking Lunch
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1:30 PM:
Breakout Tracks:
- Track 1: ABM Certification with ForgeX
- Track 2: Customer User Groups Exploring Solution Optimisation and Partner Integrations
- Track 3: The AI-powered Revenue Engine: How CXOs Are Redefining GTM Strategy
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4:00 PM:
Drinks Reception
Speakers Sharing Bold Ideas
Featured Speaker:
Davis Potter, CEO, ForgeX
The Role of Artificial Intelligence in ABM Success
Discover new research from B2B analysts ForgeX on how AI is transforming ABM with smarter targeting, personalisation, and conversions.
Featured Session:
The B2B Growth Playbook: Data, Intent & Engagement Strategies That Win
A panel of seasoned leaders and strategists will share data-driven strategies to accelerate deals and drive revenue growth.
Tom Edwards, Senior Strategist, Modern
Paul Gilhooly, VP, General Manager, EMEA, G2
Avishai Sharon, Co-founder & CEO, Trendemon
Dara Such, VP, Customer Strategy & Enablement, TechTarget
Katie Penner, Head of Sender Relations, Sendoso
Featured Session:
Mastering Account-Based Success: Insights from Sales and Marketing Leaders
Hear from a panel of industry leaders across marketing, sales, revenue operations, and ABM who have mastered the art of account-based strategies.
Zoe Colver, Marketing Manager, Xero
Sam Stead, Head of Paid Media, Access Group
Abubakar Abba Gana, Marketing Operations, Ecovadis
Sophie Rausch, Head of Digital marketing, Randstad
Speakers
Location
Venue: Andaz London
Address: 40 Liverpool Street, London EC2M 7QN, UK
Andaz London is a five-star luxury hotel that combines modern sophistication with historic charm, offering an inspiring setting for our event. Located in the heart of London, just steps from Liverpool Street Station, it provides a vibrant and convenient location for an unforgettable experience.
2025 Sponsors
Relive the Magic: Highlights From Our 2024 Summit
Experience the energy and inspiration from last year’s EMEA summit and see why this event is a must-attend for B2B professionals.