Demandbase Scores Highest in ABM Use Case 

Demandbase Receives Highest Scores in the 2022 Gartner® Account-Based Marketing Platforms Critical Capabilities


The use cases are:

  • New Account Acquisition
  • Account Retention
  • Account Expansion

Get the Gartner Critical Capabilities Report

Demandbase Scores Highest In ABM Use Cases!

In the inaugural Gartner Critical Capabilities for Account-Based Marketing Platforms, 2022 report, Demandbase has been recognized with the highest scores for all three Use Cases across all vendors! This is in addition to being named a Leader in the inaugural 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms It’s a banner day for Demandbase and our customers.

We’re ecstatic to be the only vendor to score the highest for all three ABM Use Cases, because we believe it shows that global companies see demonstrable value from Demandbase One.

If you’re evaluating ABM platforms, don’t make a decision until you’ve read the Critical Capabilities report to see:

  • A valuable overview of the ABM market and objective evaluation of ABM vendors
  • Insight into how the key Use Cases for ABM — New Account Acquisition, Account Retention, and Account Expansion — can help you meet your business objectives
  • All eight capabilities Gartner sees as important to evaluating ABM vendors and how Demandbase stacks up

Gartner, “Magic Quadrant™ for Account-Based Marketing Platforms, 2022,” Ray Pun, Christy Ferguson, Julian Poulter, January 4, 2022. Gartner, “Critical Capabilities for Account-Based Marketing Platforms, 2022,” Ray Run, Christy Ferguson, Julian Poulter, January 4, 2022.

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