Demandbase Attribution is designed to help customers understand which marketing activities are impacting journey stage movement, pipeline, and revenue. It has never been easier to measure the impact and ROI of every interaction across Sales and Marketing with multi-touch attribution.
Demandbase delivers multi-touch and journey stage insights by leveraging your already integrated Salesforce CRM and Marketing Automations systems, allowing you to make better decisions about how to allocate budget and prove Marketing’s impact.
Unlike other attribution tools, Demandbase Attribution is account-based and looks at every interaction for sales and marketing, not just marketing campaigns. It uses Demandbase’s data integration, lead-to-account matching, and engagement minutes engines to give a complete account-based measurement solution.
Measure the ROI of every interaction.
Measure the impact on what matters.
Communicate information most critical to stakeholders.
Understand how activities impact all funnel stages.
Measure the impact of both Marketing and Sales touches.