Account-based experience focuses on quality, not quantity. This requires different analytics than traditional lead-centric demand generation. Many companies tell us they struggle to put the right metrics in place, so Demandbase makes it easy for you.
Demandbase helps you deliver clear and credible measurement that reflects the reality of an account-based world. Analyze account engagement, define your unique account journey, and track progress in target accounts. We give you a complete view of accounts and people and let you track leading indicators such as intent, account and person-level engagement, so you can predict pipeline and measure effectiveness of ABX initiatives overall.
Get a complete picture of your overall marketing performance for each audience across every stage of the funnel. Diagnose the health of any audience by comparing it to another. Generate a lookalike audience or build a control group of your own to compare audiences in different verticals or regions, or audiences that have been exposed to particular program types.
Visualize account engagement and report on the metrics that matter in ABX.
Understand account progression through your unique journey.
Analyze engagement by territory to find gaps and opportunities.
Measure website performance with an account-based lens.