Targeting Solution


Reach the full buying committee and nurture your best-fit accounts
from awareness to revenue with account-based advertising.



Get complete control over your ad strategy, creative and campaigns with new Self-Serve Targeting. Manage advertising campaigns based on your budget and resources. Customize your campaigns according to your needs and update them on the spot.

Just announced:

Cross-Campaign Analytics puts an ABM lens on:

  • Campaigns run with Demandbase
  • Direct publisher buys
  • Traditional demand-side platform (DSP) campaigns
  • Paid search
  • Email

Learn more

Check out the Next Generation of B2B Advertising

LinkedIn precision at Google scale Image

LinkedIn precision at Google scale

LinkedIn precision at Google scale Image

Who says you have to choose? Demandbase monitors more than 150 billion B2B intent signals every month and uses artificial intelligence to identify the most relevant buyers within your target accounts. The upshot? Campaigns that automatically focus your budgets toward where they can make the most impact.

Measure what matters in B2B Image

Measure what matters in B2B

Measure what matters in B2B Image

Ditch the clickthrough rate crystal ball to understand the true ROI of your budgets. Measure reach, engagement, conversions and opportunities at the account level.

Protect your brand–and your behind Image

Protect your brand–and your behind

Protect your brand–and your behind Image

With direct publisher relationships with many of the web’s most reputable properties and total transparency into where your ads appear, Demandbase’s commitment to brand safety keeps advertisers out of hot water.

Speak their language Image

Speak their language

Speak their language Image

Personalize ad creative to get the right message to each decision-maker by industry/vertical, company or other custom attributes.

What are your buyers researching? Image

What are your buyers researching?

What are your buyers researching? Image

Uncover hidden intent patterns and boost SEO and paid search performance with Keyword Discovery, the first keyword recommendation tool that specifically monitors behaviors of key buyers at your target accounts.

See it in action

Watch this 2-minute video to get an overview of the next-generation B2B advertising solution which helps you identify and reach your target audiences—without waste—to drive real business outcomes.


“Intent—people doing research—is a much stronger signal that they are part of a buying committee than their supposed title. The people who are actually doing the research, forming the consideration set—that’s who we want to
deliver our message to.”

Renny Fidlon
Vice President, Marketing

Dive in Deeper

The Next Generation of B2B Advertising: A Conversation with SiriusDecisions Thumbnail
How can advertisers can define and reach their buying committee? What does it mean to treat digital ads as a full-funnel channel rather than an awareness play? What is the Demandbase Targeting solution? Find out in this jam-packed webinar. Watch On-Demand
Next-Generation B2B Digital Advertising Thumbnail
Learn how to run successful B2B advertising campaigns. Get the ebook
Optymyze Drives Efficient Engagement with Targeting Solution Thumbnail
Optymyze uses Demandbase to get a 36% lower cost-per-qualified-click than from LinkedIn. Read the case study
Advertising Showcase Thumbnail
See how industry leading companies are using personalized advertising. See examples
Targeting Solution Details Thumbnail
Get the details on the Targeting Solution in an easy-to-read, sharable document. download now

Want to see how more powerful targeting
boosts your bottom line?