The list of accounts and companies that are most likely to buy from you. This is who Sales and Marketing will focus their outbound efforts on, in order to bring as many of them into the funnel as possible. This list allows you to focus efforts where they will do the most good.
ABM platforms, such as Demandbase, combine artificial intelligence-driven modeling and huge B2B datasets to identify the companies that meet your buying criteria and who are showing the right intent signals. The Demandbase platform can generate Target Accounts Lists specifically designed for your company within minutes.Go back to glossary