Target Account List

What is Target Account List (TAL)

The list of accounts and companies that are most likely to buy from you. This is who Sales and Marketing will focus their outbound efforts on, in order to bring as many of them into the funnel as possible. This list allows you to focus efforts where they will do the most good.

How it applies with ABM

ABM platforms, such as Demandbase, combine artificial intelligence-driven modeling and huge B2B datasets to identify the companies that meet your buying criteria and who are showing the right intent signals. The Demandbase platform can generate Target Accounts Lists specifically designed for your company within minutes.

Go back to glossary


Target Account List: What's the right size? Thumbnail
This calculator will help you determine the right size target account list for your business. Get your list size
Customer Stories Thumbnail
Learn how companies adopted Account Based Marketing to efficiently target, increase engagement, and boost sales opportunities with the accounts that matter most. Read their stories
Blog: Digital marketing insights and innovation Thumbnail
Stay-up-to-date on account-based marketing best practices, including digital marketing, email marketing, lead generation and marketing ROI. Read more
Certification: Be the ABM hero at your organization Thumbnail
Excited about what you've read on Account-Based Marketing and want to show your stuff? Get ABM certified with our online courses which will give you what you need for getting your ABM strategy off the ground and scaling it successfully! Get certified

Curious how ABM and Demandbase
would work for you?