Creating and distributing custom content for a potential customer or group of potential customers. This content still contains your brand message identity, but is tailored to appeal to the prospect.
The process of personalization in this day of marketing is mission critical. Since each person is exposed to 4000-10000 ads per day if yours does not have personalization it will have little to no chance to stand out and be memorable. ABM itself is about customizing the marketing experience providing tools, including website personalization and targeted ad campaigns, to do so.
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