Personalization

What is Personalization

Creating and distributing custom content for a potential customer or group of potential customers. This content still contains your brand message identity, but is tailored to appeal to the prospect.

How it applies with ABM

The process of personalization in this day of marketing is mission critical. Since each person is exposed to 4000-10000 ads per day if yours does not have personalization it will have little to no chance to stand out and be memorable. ABM itself is about customizing the marketing experience providing tools, including website personalization and targeted ad campaigns, to do so.

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ADDITIONAL ACCOUNT-BASED MARKETING RESOURCES

Target Account List: What's the right size? Thumbnail
This calculator will help you determine the right size target account list for your business. Get your list size
Customer Stories Thumbnail
Learn how companies adopted Account Based Marketing to efficiently target, increase engagement, and boost sales opportunities with the accounts that matter most. Read their stories
Blog: Digital marketing insights and innovation Thumbnail
Stay-up-to-date on account-based marketing best practices, including digital marketing, email marketing, lead generation and marketing ROI. Read more
Certification: Be the ABM hero at your organization Thumbnail
Excited about what you've read on Account-Based Marketing and want to show your stuff? Get ABM certified with our online courses which will give you what you need for getting your ABM strategy off the ground and scaling it successfully! Get certified

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