This type of Marketing uses pull methods to engage with prospects who are already interested in your product or content. This could look like: following up with a web user after they read a blog post off your website.
From a wide overview ABM helps monitor, track and analyze inbound leads. Additionally, ABM platforms allow you to engage in real-time with potential customers helping them gain the knowledge they are currently looking for. At this time, potential customers are most hot so providing value at this exact moment can be a win-win for both parties.
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