Buyer Persona

What is Buyer Persona

A summary of your ideal buyer, based on market research, data and hypothesis. The representation helps marketers define their ideal audience and it helps salespeople determine lead quality. This is getting inside the head of your buyer and predicting how they might act.

How it applies with ABM

Heads up marketers should have a buyer persona in order to strategize their tactics. By being able to look into and think how your buyer thinks you can tailor ads and create a better overall personalized marketing experience to them, which is a fundamental component of ABM strategy.

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ADDITIONAL ACCOUNT-BASED MARKETING RESOURCES

Target Account List: What's the right size? Thumbnail
This calculator will help you determine the right size target account list for your business. Get your list size
Customer Stories Thumbnail
Learn how companies adopted Account Based Marketing to efficiently target, increase engagement, and boost sales opportunities with the accounts that matter most. Read their stories
Blog: Digital marketing insights and innovation Thumbnail
Stay-up-to-date on account-based marketing best practices, including digital marketing, email marketing, lead generation and marketing ROI. Read more
Certification: Be the ABM hero at your organization Thumbnail
Excited about what you've read on Account-Based Marketing and want to show your stuff? Get ABM certified with our online courses which will give you what you need for getting your ABM strategy off the ground and scaling it successfully! Get certified

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