With Performance Manger you can quickly define a set of target companies to focus on for tracking and marketing initiatives.
This is a crucial part of building your audience that allows you to see when your target accounts are interested and showing buying signals.
After some time, you’ll be able to see how you’re attracting, engaging and converting each of your audiences. Based on these results, you can put more energy into promising accounts and adjust your strategy for those that are lagging.
The performance page has detailed data on advertising, website activity and CRM opportunities that you can analyze by audience, campaign or even individual companies.
The performance page also offers insight into which accounts are most likely to close and which need to get over the hump. You can download and share these helpful reports with other stakeholders in your company.
Learn more about the Demandbase B2B Marketing Cloud.