Smarter GTM™ In Action Financial Services 2023 Planning Guide Increase productivity, manage your book of business more efficiently, and deepen client relationships. Enable your teams for 2023 We know most, if not all, of you are off to the races planning for next year. Budgets are tight, inflation is high; however with the right strategy, you can build a more efficient revenue generating machine for 2023. Start with defining your ABM strategy and goals, next align your team, and then ensure you have the right technology in place to execute. 1) Goals & Budgeting You don’t need a large budget for an ABM strategy – in fact, we can help you boost efficiency and your bottom line by aligning your Marketing & Sales team. How to Build a Business Case for ABM featuring Union Bank & Forrester Watch the Webinar The Magic ABX Potion – Key Elements to Think About When Creating Your ABX Strategy for 2023 Watch the Webinar How to Find Budget to Fund Your ABM Strategy Read the eBook Build an ABM Charter with Inverta Get the Worksheet 2) Team Readiness You don’t need a team of experts to get started. You are already ready and you can begin by aligning your Marketing & Sales teams around common shared goals. Start by spinning up a pilot program to prove ABM success, then fully invest in an ABM practice. ABM Maturity Assessment Take the ABM Assessment 5 Secrets to Get You ABM Ready Watch the Webinar Getting Started with ABM: Tips on Planning and Execution Listen to the Podcast Data Checklist Get the Checklist 3) Technology & Measurement Want to drive scale & increase your NRR? To be efficient and effective, you need to go beyond marketing automation tools and invest in additional ABM technology. The Definitive Guide to Choosing an ABM Platform Get the Guide ABMLA Request for Proposal (RFP) Template Get the Template What’s an ABM Technology Really Worth? Forrester Total Economic Impact Study Watch the Webinar Go-to-Market ABX Certification Program We offer certifications for every level. Get up to speed on the latest go-to-market strategies and best practices. Use code abx2023planning to register for our brand new ABX certification for FREE! Get Certified Today Move away from slow, hard, manual challenges Checkout our product videos as they walk you through how to build an account-based foundation, find in-market accounts, engage more intelligently, close deals faster, and measure your success. Watch Now Gartner Critical Capabilities Demandbase Receives Highest Scores in the 2022 Gartner Account-Based Marketing Platforms Critical Capabilities Get the Report