More than 3,500 B2B marketers have become certified Account-Based Marketing Strategists through Demandbase’s robust certification program. We are offering two levels of certification: Advanced and Expert. Expert certification is only offered in-person and is the last in the series of three levels of training, with Advanced certification being a pre-requisite.
If you’ve begun executing an ABM strategy, and are looking to expand and optimize it, the Advanced course will give you the expertise to:
Welcome and The State of ABM
Selling the Value of ABM Within Your Organization
Aligning Your Marketing Team Around ABM
Defining, Maintaining & Optimizing Your Target Account List
Metrics & KPIs for Tracking Your ABM Progress and Success
Budget Considerations and the New Marketing Mix
Scaling Your ABM Strategy
Leveraging Technology for Scale and Efficiency
Wrap-up and Next Steps
Want a foundational ABM skills refresher? Go ahead and register for the Advanced course, and we’ll email you an offer to take the Foundations course online prior to the event for $99. (Customers receive online courses FREE.)
Get the confidence to solve the most complex ABM problems—even if you’ve been doing ABM for years. The Expert course will give you the opportunity to:
Welcome and Introductions
Moving to a Blended ABM Strategy
Moving Beyond Demand Generation with ABM
7 Signs Your ABM Strategy Might be in Trouble
MegaCorp Case Study
Wrap-up and Next Steps
Want to brush up on your ABM skills before the event? Go ahead and register for Expert, and we’ll email you an offer to take Advanced online prior to the event for $99. (Customers receive online courses FREE.)
The Expert course was created in collaboration with Inverta and ITSMA.
Why I should attend the ABM Innovation Summit
The ABM Innovation Summit is taking place at Pier 27 in San Francisco, March 17-18, 2020 and I’m hoping to get your approval to attend.
The ABM Innovation Summit is the ultimate ABM event of the year. There are over 20 speaking sessions, industry keynotes, product training and 1:1 meetings with B2B experts so I know I will return with new ideas, best practices and insights to share with our team.
This is an excellent opportunity for me to get to take an ABM Certification course on the second day that will give me the expertise and confidence to expand and optimize our ABM programs.
I am especially looking forward to getting to know the ABM community and learn best practices and success stories from ABM leaders and practitioners at leading companies like SAP, Salesforce, KPMG, Lyft and more. With more than 1,000 marketing and sales attendees, there are also plenty of opportunities to network and learn new strategies and tactics from my peers.
I estimate that my attendance at this conference will cost [$ Here] – which includes travel, accommodation and registration. I will follow up my trip with a post-event summary of key takeaways and actionable items that we can begin to adopt right away within our own programs.
Let me know if you’re on board.
As we approach our ABM Innovation Summit, we would like to assure our attendees, sponsors and speakers that we are still planning to proceed with the event. Like much of the world, we are closely monitoring the COVID-19 outbreak. And if we feel that the spread of the virus will threaten the health and safety of those planning to attend, then we will cancel or postpone. For now, we are implementing additional measures for the conference, such as including hand sanitizing stations and additional cleaning crew to sanitize high traffic areas continuously through the day. We will provide updates on this site, and via our twitter feed, as more information becomes available.
If you have any questions or concerns, please contact us at firstname.lastname@example.org.