ADVANCED ABM CERTIFICATION

SCOTTSDALE

Live In-Person Event

Thursday, February 27
8:30AM - 4:30PM MST

Arroyo Room,
Hyatt Regency, 7500 E Doubletree Ranch Rd
Scottsdale, AZ

Join us on February 27th for a full day of interactive sessions designed to guide you in building a winning ABM strategy that drives true business results. You’ll walk away with a 30-60-90-day plan for deploying your own Account-Based Marketing program and have tactical advice from real success stories at companies just like yours.

Upon completing your certification, you’ll be prepared with all the tools you need to crush your ABM goals & become the ABM champion in your company! Not to mention, you’ll receive a certification badge to add to your LinkedIn profile and will be joining a community of over 2,000 #ABMCertified strategists. You don’t want to miss it!

AGENDA
8:30 AM – 9:00 AM: Breakfast
9:00 AM – 12:00 PM:

    Welcome and The State of ABM
    Selling the Value of ABM Within Your Organization
    Aligning Your Marketing Team Around ABM
    Defining, Maintaining & Optimizing Your Target Account List

12:00 PM – 1:00 PM: Networking Lunch
1:00 PM – 4:15 PM:

    Metrics & KPIs for Tracking Your ABM Progress and Success
    Budget Considerations and the New Marketing Mix
    Scaling Your ABM Strategy
    Leveraging Technology for Scale and Efficiency

4:15 PM – 4:30 PM:
Wrap-up and Next Steps

Join us in Scottsdale

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Speakers

Tenessa Lochner
Sr. ABM Education, Training & Content Manager
Demandbase
Nani Shaffer
Sr. Director, Demand Generation
Demandbase