Your Account-Based
Strategy Playbook

How to Build Sales-First Account-Based Programs

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Gone are the days that Sales, Marketing, and other revenue-generating teams can run plays in isolation. Winning in sales today demands a unified plan that considers the whole customer. An account-based strategy provides the playbook to help you win.

Account-based tactics aren’t new. They’ve been around since the 1990s in different forms. What is NEW is the pivot from merely account-based marketing to account-based everything. A true account-based strategy should support the full sales cycle.

So we’ve partnered with SalesLoft to bring you an eBook that teaches how a sales-first account-based strategy aligns all revenue teams, fuels the sales engine, wins more deals, facilitates superior customer experiences, and, ultimately, retains more business.