Vendor Selection Matrix for Account-Based Marketing

Guess who's ranked #1 in ABM globally!

Demandbase wins: #1 global winner and #1 in customer satisfaction

Demandbase is the global leader in Account-Based Marketing

Research In Action — a leading independent analyst firm based in Germany — released the second edition of their report Vendor Selection Matrix for Account-Based Marketing. In the report, Demandbase earns the highest distinctions as the #1 global winner in ABM and #1 in customer satisfaction.

Once again, it’s proof that Demandbase offers the best account-based platform to find, engage, and close the accounts that matter to businesses.

And we’re absolutely thrilled! Mostly because it shows that our customers love us as much as we love them — since most of the evaluation is based on feedback from actual ABM customers.

Download the report to see the complete matrix showing the placement of the top 15 ABM vendors!

Demandbase came out on top, earning high marks for:

  • Platform breadth and depth
  • Market share and growth
  • Customer satisfaction
  • User recommendations
  • Price/value ratio
  • Strategy (including vision, innovation, partner ecosystem, viability, and execution capabilities)