The Ultimate ABM Starter Kit

Step-by-step worksheets to plan and build a top-notch ABM program

Go from 0 to 60 now!

There’s never a bad time to take a litmus test of your B2B strategy.

We’ve called this a starter kit because it’s so simple to use. But really, this kit is for everyone who is interested in maintaining a healthy B2B program over time.

Whether you’re just starting out or you’re ready to perform an audit of your existing strategy, The Ultimate ABM Starter Kit should be a mainstay in your operational resources.

The set of worksheets in the kit will help you implement fundamental components of your ABM. And if you already have a strategy in place, use them to identify what’s working well and what can be improved upon.

The seven worksheets in this kit will help you:

  1. Build your all-star ABM team
  2. Unify Sales and Marketing for ABM
  3. Identify your target account list
  4. Check the health of your market segmentation
  5. Organize your ABM data
  6. Score an account’s buying intent signals
  7. Orchestrate an ABM play

With these straightforward and easy-to-complete worksheets in hand, you’ll get your B2B engine purring and going from zero to sixty in no time.