Ebook

The Clear & Complete Guide to Account-Based Experience (ABX)

Everything you need to know about the future of Account-Based Marketing and B2B go-to-market. Read more

ebook

The Clear & Complete Guide to Account-Based Experience (ABX)

Here’s your official, comprehensive guide to applying a customer-centric and account-based lens to B2B go-to-market strategy

Modern B2B marketing is about enhancing every aspect of the buyer experience, throughout the B2B lifecycle, and out-performing simplistic ABM and traditional demand gen.

It’s time for the next evolution in B2B go-to-market strategies. We can’t keep doing the same things and expect different results.

Fortunately, a new model, new processes, and new technology — driven by AI and big data — have emerged to show a better way forward for every B2B company: Account-Based Experience.

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