The Advertising Cloud Playbook

Today’s B2B marketers have more control over — and get more ROI from — advertising dollars than ever before.

In this playbook, we'll address the following questions:
  • How do you really square programmatic advertising with an account-based strategy?
  • What’s the best way to segment accounts into campaign audiences?
  • How should budgets be allocated across accounts?
  • What type of messaging works at different stages in the account funnel?

Get your advertising best practices!

For programmatic advertising that delivers results

With advertising conducted through the account-based lens of the Demandbase Advertising Cloud, here’s what we can do:

  • We can more precisely target buying committees at our target accounts while avoiding waste.
  • We can also ingest signals from CRM and marketing automation to align our programs to our business.
  • Add in the right analytics and reporting, and we can track our campaign spend’s influence on actual revenue, making the contributions of all revenue teams to the business much more visible.

In many ways, we are in a golden era of B2B advertising. But new possibilities come with new questions.

In The Advertising Cloud Playbook, we’ll address all of the questions listed above and more with guidelines and best practices, as well as helpful tips for carrying out advertising campaigns with Demandbase.