7 ABM Plays to Navigate
the Buyer's Journey

Use cases for can’t stop, won’t stop Marketing
performance to dominate today’s B2B reality

Inspiration is knocking

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We asked leading companies in the B2B space* to share how they power ABM for their customers.

Their stories tell how scrappy Marketing and Sales professionals leveraged Marketing tools, services, and channels to support their ABM practices across the buyer’s journey.

Check out how fellow marketers and sales pros:

  • Ignite stalled accounts using eGifting.
  • Increase engagement by creating personalized experiences on a content platform.
  • Close more business by turning in-person events into virtual tours.
  • And there are so many more nuggets of inspired wisdom.

Get ready to own the latest B2B challenges (WFH and tighter budgets, anyone?) with renewed elan. These ABM power plays will inspire you to create your next Marketing moves that will take your ABM to the next level.

*Drift, Inverta, ON24, PFL, SalesLoft, Sendoso, and Uberflip