Alignment between sales and marketing teams helps organizations become more successful in many ways. For example, insights from Sales helps Marketing tailor and personalize their messaging to prospects. In turn, insights from Marketing helps Sales know what their prospects are engaging with to guide their outreach efforts.
However, many teams are still operating in silos which are inhibiting business growth. That’s why we put together the Sales and Marketing Unification toolkit with some of the top research and reports, including: