Getting Started with Conversational ABM: The 5-Step Guide

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When Account-Based Marketing (ABM) first emerged as an alternative approach to B2B marketing, it changed the game for practitioners of traditional demand generation or “spray and pray” tactics. Now there was a marketing framework that allowed us to align with our sales counterparts and collectively focus on quality versus quantity. The results? Massively improved results with every KPI that truly matters to the business–close rates, pipeline velocity, annual contract size, customer retention–you name it.

As ABM continues to grow and evolve, adopters are finding ways to “ABM-ify” every aspect of the customer journey. Putting all jargon aside, this strictly means ensuring that every marketing (and sales) action is focused with laser precision on the target accounts and buying committees most likely to invest in your products and services. Which brings us to Conversational Marketing aka “chat”, beloved channel of the B2C world and the latest rising star in B2B. After you’ve done all the hard work of driving traffic to your website, chat ensures that visitors can get answers to their questions in real-time at their convenience. Super-charging your chat with ABM, connects all of the most important dots. Data driven, intelligence-backed conversations with VIP prospects when they are ready to engage.

Demandbase and Drift have partnered together to provide you with the definitive resource for getting started with Conversational ABM.

You will learn how to:

  • Create a cohesive buying experience for your accounts
  • Find more opportunities for your sales teams
  • Strengthen Marketing/Sales Alignment

Download the e-Book now and start conversations with your accounts.